Are you looking to increase your hotel bookings on Agoda? This article explores Agoda’s visibility boosting tools, designed to help properties enhance their online presence and attract more travelers. Learn about the different programs and how they can contribute to your success.
Understanding Agoda’s Marketing Campaign Programs
Agoda’s marketing campaign programs are designed to work collaboratively, complementing your existing marketing efforts. They aim to maximize your hotel’s performance through a three-layered approach:
- Building a Strong Foundation: This involves having high-quality images, attractive and clear descriptions of your services, and offering flexible payment options.
- Ensuring Good Pricing and Availability: This layer enhances the impact of Agoda’s marketing program investments.
- Investing in Agoda’s Marketing Programs: Only after achieving the first two steps should you invest in Agoda’s marketing programs to maximize your hotel’s visibility.
Agoda’s Marketing Funnel
Agoda’s marketing programs fit into the marketing funnel in the following ways:
- Awareness: Attracting potential customers by widening audience reach.
- Consideration: Making your property top-of-mind for potential bookers.
- Conversion: Driving customers to make bookings through various programs.
- Engagement: Building relationships with customers through superior hotel experiences and loyalty programs.
Ultimately, Agoda’s marketing programs enable hotel partners to maximize visibility and attract travelers at the right moment.
Agoda Growth Program (AGP) Light: Boost Your Global Reach
AGP Light is a long-term marketing program designed to increase global reach, visibility, and performance. With over 30,000 preferred partners in over 150 countries worldwide, AGP Light helps properties reach a broader market audience.
Benefits of AGP Light
- Stand Out Among Competitors: With a preferred partner badge, exclusive to AGP Light properties.
- Ranking Uplift: Increase your position on the property search page and enhance your visibility.
- Broaden Market Reach: Expand beyond Agoda through the expansive affiliate network.
- Extra Spending on MSE and PPC Marketing: Benefit from increased investment in marketing efforts.
Properties on AGP Light experience significant growth in impressions, revenue, and net room nights.
How to Sign Up for AGP Light
Becoming a preferred partner through AGP Light is simple and can be done in three easy steps:
- Log in to YCS (Agoda’s system).
- Go to the “Growth Programs” tab and click “Agoda Growth Programs.”
- Choose the package you would like to sign up for, select your campaign start date and payment method, and click “Sign Up Now.”
Payment Methods for AGP Light
The available payment methods for AGP Light are:
- Payout Reduction: Enhances visibility by automatically paying commission per booking with no upfront cost.
- Postpay Invoicing: Enhances your marketing by paying commission based on monthly invoices.
The minimum joining period for AGP Light is three months.
Agoda Growth Express (AGX): Targeted Visibility Boosts
AGX is a dynamic tool to improve visibility on Agoda in a targeted way. It allows hotels to create engaging, tailored campaigns to boost occupancy.
Benefits of AGX
- Increase Visibility and User Engagement: Uplift your property ranking on Agoda’s search page.
- Customize Your Targeting: Reach customers that matter most to your property.
- Flexibility to Manage Your Campaign: Run your campaign for as short or as long as you want.
With AGX, you can target specific stay dates, traveler origins, weekday/weekend bookings, and capture last-minute bookings with lead time targeting.
AGX Estimation Tool
The AGX estimation tool, available on YCS, allows you to see the potential impact of your campaign. You can use a commission slider to estimate ranking uplift, impressions, room nights, and revenue uplift.
How to Sign Up for AGX
You can sign up for AGX via YCS:
- Go to the “Growth Programs” tab and look for “Agoda Growth Express.”
- Set a budget for your campaign.
- Customize your campaign’s coverage by targeting specific travelers.
- Select your payment method and click “Create Campaign.”
Payment Methods for AGX
The available payment methods for AGX are:
- Payout Reduction: AGX cost is deducted at the booking level alongside your contracted commission.
- Prepaid Credits: AGX cost is deducted from your AGX credit balance on your YCS.
You can customize your cost per booking starting from only 1% and up to 40%.
Booking Network Sponsored Ads (BNS): Maximize Global Visibility
Booking Network Sponsored Ads (BNS) allows hotel partners to maximize visibility across three global brands: Agoda, Booking.com, and Priceline, with just one ad network.
Benefits of BNS
- Attract Travelers at the Right Time: Reach customers when they are ready to book.
- No Impact on ADR: Your revenue will be protected.
- Secure Premium Positions: Your ads will appear in top spots on search results pages.
- Targeting Possibilities: Campaigns can be specially designed for the needs of hotel partners.
- Pay-Per-Click Basis: Charging is done only when customers click on your ads.
BNS User Journey
The BNS user journey involves:
- Account Creation: A one-time process to sign up for free.
- Campaign Creation: Creating campaigns and adding funds via credit card, debit card, or wire transfer.
- Campaign Monitoring: Monitoring performance through extensive reporting tools.
Campaigns You Can Create on BNS
You can create various campaigns on BNS, including:
- Easy Setup Templates: Boost weekday revenue, capture last-minute bookings.
- Advanced Targeting Options: Target specific customer origins or boost visibility during festive holidays.
Choosing the Right Program for Your Property
Here’s a guideline to help you pick the right program to optimize for your business goals:
- AGP Light: Best for hotels looking for a long-term, end-to-end marketing solution within and outside of Agoda’s platform.
- AGX: Ideal for hotels that want to target specific audiences or create short-term tactical campaigns.
- BNS: Recommended for hotels keen to maximize their worldwide exposure through fully customized campaigns across Agoda, Booking.com, and Priceline.
