Viator is a popular online marketplace for booking tours, activities, and experiences around the world. It is owned by Tripadvisor and focuses on offering travelers curated experiences such as guided tours, cultural activities, sightseeing excursions, and adventure trips.
What is Viator?
Viator is one of the world’s largest online platforms for booking tours and travel services, owned by Tripadvisor. It connects millions of travelers with local service providers, offering everything from sightseeing tours and tickets to unique experiences. With thousands of service options and activities, Viator makes it easy for travelers to find and enjoy the best experiences at each destination.
Benefits of Booking through Viator:
- Extensive Selection: Viator provides access to over 300,000 experiences globally, covering a wide range of interests such as sightseeing tours, cultural activities, day trips, and more.
- User Reviews and Ratings: Travelers can make informed decisions based on detailed reviews and ratings from other users, ensuring the quality of the experiences they book.
- Best Price Guarantee: Viator offers a “Best Price Guarantee,” meaning travelers can book with confidence, knowing they are getting competitive pricing for their chosen activities.
- Easy Booking and Free Cancellations: Viator makes it simple for travelers to book experiences, and many activities offer free cancellations, providing flexibility if plans change.
- 24/7 Customer Support: Viator offers around-the-clock customer support for booking issues, helping travelers resolve problems quickly.
- Mobile Access: Viator’s mobile app allows users to easily discover, book, and manage their experiences while on the go.
Benefits of Partnering with Viator as a Supplier:
- Global Exposure: Suppliers (such as tour operators and experience providers) gain access to millions of travelers from around the world through Viator’s extensive user base.
- Online Booking Capability: Viator allows suppliers to offer their tours and activities directly online, enabling travelers to book their services with ease.
- Marketing and Promotional Tools: Suppliers can take advantage of Viator’s advertising tools to enhance visibility and reach more potential customers, increasing sales opportunities.
- Support for Suppliers: Viator provides comprehensive support to help suppliers set up and optimize their listings, ensuring they reach the right audience.
- User Feedback: Suppliers benefit from reviews and ratings that build credibility and attract more bookings, as well as the opportunity to respond to customer feedback.
- Flexible Partnership: Suppliers can manage their availability, pricing, and terms, giving them control over their offerings while benefiting from Viator’s global platform.
Viator is a great platform for both travelers seeking unique experiences and suppliers looking to increase their visibility, bookings, and credibility in the travel industry.
Some Considerations When Partnering with Viator
- Competition: Viator is a competitive platform with many providers, so it’s essential to offer unique products and services that stand out.
- Service Fees: Viator charges a commission on each successful booking, so you’ll need to factor in these costs when partnering with the platform.
- Quality Standards: Viator has strict quality standards for services, and maintaining or exceeding these standards is crucial for preserving your reputation and standing on the platform.
Viator is an excellent platform for both travelers and service providers. For travelers, it offers a wide range of choices, easy booking and payment options, and 24/7 support. For service providers, it opens up global markets, boosts credibility, and provides tools for managing and promoting services effectively. Whether you’re looking to book tours or expand your business, Viator is a valuable platform worth considering.
