1. Define Your Hotel’s Needs and Objectives
Before diving into the array of OTAs, take a moment to assess your hotel’s specific needs.
- Are you aiming to expand your reach to new markets?
- Do you want to maximize your revenue during off-peak seasons?
Knowing your goals will help you choose an OTA that aligns with your objectives and enhances your overall strategy.
2. Conduct Thorough Research
Once you’ve identified your goals, it’s time to do some research. Think of it as checking reviews before booking a trip!
- How successful is the OTA in driving bookings?
- Do they offer tools to boost your visibility at flexible price points?
- Can you access customizable discount tools to attract your target audience?
- Does the OTA cater to hotels of your size and style?
- Is it more suitable for large chains or boutique properties?
Additionally, make sure the platform is user-friendly and has a reliable support system to help when needed.
3. Compare Commission Rates and Fees
While low commission rates might seem appealing, it’s important to weigh the overall value the OTA provides. Are they bringing you bookings you wouldn’t have otherwise? Sometimes a higher commission rate can be worth it if the OTA helps you attract guests during slower periods. Focus on how the partnership can improve your business rather than just lowering costs.
4. The Importance of Strong Support
A successful partnership goes beyond commissions and fees—it’s about trust and support. A reliable OTA will offer dedicated assistance that understands your hotel’s unique challenges. Whether it’s technical support or strategic advice, having a dependable team can make all the difference. Some OTAs, like Agoda, even provide strategic account managers to ensure your hotel’s success.
5. Test the Platform
Many OTAs offer trial periods, so take advantage of this opportunity to see if their platform integrates well with your hotel’s systems. Go through the booking process from a guest’s perspective to experience what your customers will encounter. This hands-on approach will help you decide if the platform meets your needs.
Choosing the right OTA is more than just a business decision; it’s about finding a partner invested in your hotel’s success. Balance your needs with the OTA’s offerings, do your research, and always prioritize excellent support.
